The W.I.N. Blog is an essential resource for any business;  Small, minority, women owned, veteran owned, start ups. franchises, tech, restaurants, retail and more.  Articles within this blog are sourced from some of today’s top online providers and most are added weekly (some even daily).  Inside, you can be informed, access video tutorials, download free e-books, view resource checklists, read about the latest trends, read tech reviews, and discover simple hacks to many of the things you can use to make your business more efficient.
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Defining Your Brand!

W.I.N. values the essentials of branding your business. From the basics, like your color scheme, your logo, your domain name and collateral (business cards, letter head etc), it is crucial that your brand is professional, consistent, has the right color scheme and is clear. To further enhance your brand knowledge and awareness, W.I.N. has gathered a collection of great articles that are sure to help.

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Brand Central

Why Your Brand Plan Is More Important Than Your Business Plan

Areva Martin- Guest Writer Civil Rights Attorney, Special Needs Advocate and Legal Analyst Opinions expressed by Entrepreneur contributors are their own. Why should you care about branding? Because these days, everyone will Google you before they visit your restaurant, buy your products, hire you to perform a service, loan money to you or...

The Most Successful People Learn How to Focus on the Positive

When you believe positive things will happen, you find a way to make this vision a reality. April 16, 2018 7 min read Opinions expressed by...

How a Single Mother and Her Daughters Turned a Hobby Into...

The inspiring story behind the new activewear accessory HoodiFit. April 16, 2018 5 min read In 2010, Laurie Russo decided to knit her daughters, Sarah and...
Smart Phone Usage
Smart Phone Usage
Pew Research
Pew Research
“77% of American adults now own a smartphone of some kind, up from 35% in the spring of 2011. While 51% own some form of tablet device.”
“77% of American adults now own a smartphone of some kind, up from 35% in the spring of 2011. While 51% own some form of tablet device.”
Time Spent On Apps
Time Spent On Apps
comscore.com
comscore.com
“…total activity and usage on smartphone applications now represents the majority of digital media time at approximately 54 percent.”
“…total activity and usage on smartphone applications now represents the majority of digital media time at approximately 54 percent.”

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Is Your Marketing Mobile?

The number of smartphone users is forecast to grow from 2.1 billion in 2016 to around 2.5 billion in 2019, with smartphone penetration rates increasing as well. Just over 36 percent of the world’s population is projected to use a smartphone by 2018, up from about 10 percent in 2011.

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TECH NEWS

Jabra Elite 65t review – CNET

Jabra's first- and second-generation Elite Sport earphones were among the better totally wireless headphones on the market, but they proved to be no match for Apple's...

To Be Successful, Your Brand Needs a Clear, Simple Focus

Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement. February 22, 2018 1 min read Opinions expressed by Entrepreneur...

He can afford to pay off his student debt faster. But should he?

I have a student loan with a balance of $95,000 that has an interest rate of 2.4% over 20 years. I save...

Leadership vs Management: Is One Better Than the Other?

Being an excellent manager doesn’t make someone a strong leader. We’ve all run into someone who uses the titles interchangeably, and it can be...

It’s getting more expensive to buy a home

Here's some more bad news for home buyers: It's getting even more expensive to buy a home. The average rate of a 30-year fixed rate...

SMALL BUSINESS NEWS

South Africa’s first black female winemaker ready to go it alone

"What is wine? Is it a cider or something? I hated the first sip." That was Ntsiki Biyela's first reaction after she won...

Small businesses are the heart of our communities

By Linda McMahon, SBA Administrator Published: February 14, 2018 Updated: February 14, 2018 February 14 celebrates a day of love...