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Why Your Brand Plan Is More Important Than Your Business Plan

Areva Martin- Guest Writer Civil Rights Attorney, Special Needs Advocate and Legal Analyst Opinions expressed by Entrepreneur contributors are their own. Why should you care about branding? Because these...

Building A Brand – Checklist

A memorable brand can reinforce your difference from competitors and can help to encourage customer loyalty. But developing a lasting brand involves a lot...

To Be Successful, Your Brand Needs a Clear, Simple Focus

Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement. February 22, 2018 1 min read Opinions expressed by Entrepreneur...
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